In today’s challenging business environment, characterized by reduced sales and low market activities due to consumer pessimism, it is crucial for businesses to adopt a brand-like approach to their operations to survive and thrive.
The advertising industry has been facing a unique challenge – the trend of providing free creatives to clients. This practice has become so prevalent that clients have come to expect it, putting pressure on agencies to provide high-quality designs at no cost. The question is, how sustainable the practice is.
Order farm, basically means here the dependency of business revenue solely upon the orders they receive organically in a certain frequency. Based upon their existence in market, network and business relations, excessive demand and whatsoever marketing effort to maintain their average sales target throughout the year.
Despite this unprecedented economic hardship, there are many unique ways and creative ideas brands can explore. This is what they were never forced to do in the past. It is a right time to start thinking differently and stay ahead in the league.
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